Jim Fisher, PhD
MARKETING CONSULTANT & CONTRIBUTING WRITER
Jim Fisher is Professor and Chair of the Marketing Department at Saint Louis University. He holds a Ph.D. in Marketing from the University of Illinois and a Masters of Divinity from Yale University. In addition to his teaching responsibilities, Jim is an active consultant in areas such as brand management, market research and marketing communications. He has worked with the McMahon for over 25 years, focusing on survey research, case studies and club industry trends. He was a principal researcher and writer for the NCA’s 2013 publication.